“Acquire’s sole focus on advertising performance was the key to unlocking Bonnie Clyde’s business growth by identifying new audiences, responsibly managing our budget and efficiently driving conversions.”
— Jon and Jeff Yuan, Co-founders at Bonnie Clyde
Bonnie Clyde designs playful eyewear to inspire a brighter, more expressive point-of-view.
The Ask
Bonnie Clyde approached us with 3 requests:
Drive business growth by increasing sales
Scale ad spend to optimize return on ad spend (ROAS)
Develop a creative approach that drives purchases
The Results
After 5 months with Acquire, Bonnie Clyde experienced:
400% increase in ad spend while maintaining a stable ROAS
508% growth in sales with increased average order value
50+ creative variations tested within 5 months
The Breakdown
Agile performance management
Consistent optimization of top performing campaigns and trimming low performers.
Scientific approach to test creative
Tested a variety of creative approaches to discover the ad style that converts most efficiently.
Aggressive budget management
Scaled spend against top performing campaigns while testing new audiences.
Top Performing Creative
