Popov leather is a small handmade leather goods workshop from Nelson, BC. Their products are stitched by hand and held to a high standard of quality with one goal in mind: to create leather goods that can be loved for a lifetime!

The Ask

Popov approached Acquire with the following challenges:

  1. Reach a wider audience

  2. Increase AOV of new customers

  3. Grow revenue from new product offerings

15% increase in Shopify revenue,
144% increase in on platform ROAS

2.81x on-platform ROAS
50+ creative variations
80,000+ reach

Since working with Acquire, Popov has seen..

Surpassed ROAS benchmarks by at least 60% MoM while increasing ad spend 600% by the third month

+37% First Time Customer Revenue

The Breakdown

Identified Ideal Customers

Using existing customer data and competitor insights, we identified 5 key customer profiles, each with a tailored basket of desirable products

Create and Test Ads

Using our customer profiles, we created and deployed ads featuring new product offerings. Next, we tested these ads to find the perfect messaging and imagery for maximum performance.

Optimize Funnel Strategy

We revamped Popov’s funnel strategy to not only reach more new customers, but to retain and better engage existing ones, leading to an increase in LTV.

Become a Success Story